Podcast advertising rates are the cornerstone of podcast sponsorships. In fact, the first question a podcast advertiser has is usually about podcast advertising rates: How are podcast ad costs determined? What does CPM stand for? Are dynamic podcast ads priced the same as traditional podcast sponsorships? In this article, we…
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Podcast sponsorships are a hot topic for up-and-coming and well-established brands alike. In 2024, podcasts will surpass $2 billion in revenue and by 2028, that number will top $3 billion. You could say, “money talks.” literally. Podcasts have been propelling brands into the spotlight like BetterHelp, Magic Spoon Cereal, Manscaped,…
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This is a deep dive into DesignCrowd and the long-tail success they’ve had with podcast sponsorships. It’s an example of the results you can achieve with sponsoring podcasts. As the founder of a podcast advertising agency-and someone who has worked on hundreds of campaigns-I can tell you that most podcast sponsorships…
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Featured Industry Post
The Not-So-Glamorous Grind Behind Great Podcast Ads In the latest episode of AdStops – The Not-So-Glamorous Grind Behind Great Podcast Ads, Tiffany Rubenstein (CEO of ADOPTER…
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Podcast Ad Metrics: Part of Your Success Plan Let’s face it-measuring podcast advertising success can sometimes feel a bit like trying to follow directions from…
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Building High-Performance Podcast Ad Campaigns In an industry where “uncertain” is quickly becoming the default setting, marketers are being asked to do more with less-less…
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Not All Views Are Created Equal Ever wondered what actually makes a YouTube channel sponsorship-worthy? Sure, high view counts are nice, but if that’s all…
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Your Sponsorship Proposal isn’t the First Impression. Your Pitch Is. If your idea of a podcast sponsorship pitch is firing off a templated PDF that…
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YouTube Sponsorships: Cost Overview Ever sat through a YouTube ad and thought, “Hmm, wonder what it costs to get my brand in there?” Spoiler alert:…
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