PODCAST ADVERTISING
THAT WORKS
The Podcast Advertising Agency for Smart Buys, Real Partnerships, and Performance at Scale.
150K+ Podcast Ads Placed
$150M+ Podcast Sponsorships
1500+ Successful Campaigns
Trusted By Leading Podcast Advertisers
Ollie
Bluechew
Zbiotics
Wild Alaskan Company
Fum
Magic Spoon
Goodr
OGEE
Remi
Mosh
just
lumen
reel
Biologica
Lomi
manukora
Qualia
blinkist
Sheath (Mens)
Henson Shaving
BIOptimizers
Alloy
Med Express (UK)
Podcast Ads and YouTube Sponsorships That Amplify Your Brand
ADOPTER Media is the podcast advertising agency behind many of the medium's most successful and longest-running sponsorships. You've definitely heard our work. As a podcast ad agency that answers to advertisers rather than shows, every plan we build starts from your economics, not someone's inventory.
Since 2016, we've planned, bought, and managed over 150,000 ads across more than 25,000 channels from host-read audio endorsements on podcasts, to YouTube sponsorships, and every format in between.
We work on behalf of brands, not podcasters, channels, or networks. There's a difference between a podcast network and an independent podcast ad agency. That independence means every plan, every rate, and every renewal gets negotiated in the advertiser's interest, with show-level insight and real data driving the decision-making behind every buy.
Our clients range from emerging brands to household names across DTC, health and wellness, food, tech, and finance. Whether you're scaling an existing podcast program or making podcast a core channel for the first time, ADOPTER Media is the podcast ad agency built to grow your business.
The ADOPTER Media Model: Full-Service Podcast Advertising, From Plan to Scale
Media Planning & Show Selection
We build detailed media plans that pair the right podcasts and YouTube channels with your brand to reach your target customers. Each podcast, channel, and show is selected based on brand alignment, past performance, and audience fit.
Ad Copywriting & Talking Points
We write podcast ad copy and host talking points, working hand-in-hand with your team, to ensure your message is properly heard and endorsements are genuine. Our creative work has earned 2x Ambie Nominations for Best Podcast Ad Read.
Negotiation & Flight Scheduling
We negotiate podcast ad placements directly with shows and networks to secure the dates and positions that will perform. Based on agency volume, we're able to offer insights and rates that individual advertisers don't have access to.
Campaign Onboarding
Our high-touch onboarding process ensures that all the boxes are checked, launch logistics are in place, and hosts are educated to know how to best communicate your brand to their audience. You approve the guidelines, we execute them.
Measurement & Verification
We track campaigns with a mix of pixels, promo codes, and post-purchase surveys (as applicable). We listen to each ad for adherence to talking points and verify impressions independently through Podscribe. You see what works and get the impressions you pay for.
Grow, Scale & Optimize
Grow without guesswork. We double down on winning shows and formats, and cut what underperforms. If you’re starting out with tests or looking to level up your podcast campaigns, we are here for every step of the journey. Read our case studies.
ADOPTER Media Reviews: What Our Clients Say
Podcast Advertising is about experience, negotiation, and creativity. Get two of these points right and you'll have a successful campaign, get all three and you'll have a bit of magic that no other advertising source can beat.
ADOPTER has that magic. Our podcasting campaigns have gone on fire since working with their team. From knowing what shows to buy on, negotiating the right deal, and creating the best creative copy, ADOPTER seems to be one step ahead of our needs and it's showing on our bottom line.
Daniel Ogden - Chief Marketing Officer
Füm
ADOPTER Media has been a fantastic partner for us since the earliest days of Magic Spoon. They launched the podcast channel for us, and have continued to provide incredible strategic guidance as well as exceptional execution. Usually, we're wary of agencies but ADOPTER is in a class of their own.
Gabi Lewis - Co-Founder & Co-CEO
Magic Spoon
ADOPTER has been our ideal partner to scale within the podcast and digital audio space. Their expertise has allowed us to quickly identify high-performing shows that are a great fit for our brand and their personal touch has allowed us to foster strong and strategic relationships with these shows.
Jeff Borsuk - VP of Growth and Performance Marketing
Reel Paper
Podcast advertising immersed listeners in our brand and mission, while educating them about a completely new category (plant-based eggs). The ADOPTER team helped us build authentic and entertaining testimonials from prominent hosts, while ensuring we were targeting likely consumers, aggressively negotiating rates, and carefully measuring performance. They are an important and reliable partner.
Tom Rossmeissl - Head of Global Marketing
Eat Just
ADOPTER has been a critical partner in ramping up our podcast marketing. Managing this stuff internally is extremely difficult and ADOPTER makes it easy to test and iterate quickly with different content niches and then double down on what's working. Highly recommend them if you're looking to build your brand in one of the most high-performing channels around these days.
John Coogan - Co-Founder
Lucy.co and Soylent
ADOPTER has been a trusted partner of Apostrophe for two years. Their commitment to performance, expertise in the industry, and proactive attention to strategy has made this program a consistent success. We are able to lean on them as we would an internal team to develop and scale this key marketing channel day after day.
Apostrophe
Apostrophe
Is Podcast Advertising Right for Your Brand?
Tell us about your product or service, your campaign goals, and what you've already considered or tried.
We'll give you an honest read on whether podcast sponsorships and YouTube endorsement ads are a fit, where to start, and how we can work together.
Latest News
The AMP accords, proposed new podcast measurement standards, have arrived. Here’s our take on what they get right and our proposed additions.
The Podcast Download Spring 2026 Report finds advertiser spending intent at twelve-year highs, with 76% of brands already buying.
Podcast Advertising Education
Nearly half of podcast-driven conversions show up as Google traffic. Learn how podcast search lift works and how to measure it.
Our buyers share what they actually look for in a sponsorable podcast, from host enthusiasm to renewal history to the elusive question of brand fit.