Netflix And Spotify Are Redefining Podcast Distribution To Compete With YouTube And Amazon

Person holding a smartphone displaying Spotify and Netflix logos, representing Spotify podcasts expanding to Netflix.

Spotify Podcasts On NetFlix By bringing Spotify podcasts to Netflix, both platforms are redefining distribution: Netflix gains steady, personality-driven programming, and Spotify extends its reach to connected TVs where audiences already watch creator content. The collaboration marks a shift in how streaming services view podcasts, not as side content, but…

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Podcasts Are Projected to Capture 40% of Digital Audio Ad Revenue by 2029: Streaming Helping Fuel the Growth

A person holding a TV remote while watching a blurred screen in the background, representing the rise of streaming and connected TV consumption.

Podcast Revenue Continues Its Steady Rise The latest eMarketer projections, shared by INSIDERADIO, show steady podcast industry growth through 2029 driven not only by listener demand but by new streaming partnerships expanding where podcasts live. Podcast revenue continues its steady rise. According to new eMarketer data, U.S. podcast ad spending…

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Platform Shifts Reshape Podcast and YouTube Ad Performance in Q4 2025

Laptop displaying digital news beside coffee and croissant on a wooden desk.

Q4 Industry Reports Tell the Same Story October has arrived, and with it comes a crowded, competitive landscape for brands trying to capture consumer attention. Industry reports for Q4 all point to the same reality: this year’s Q4 will be more complex than any in recent memory. Longer algorithm learning…

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ADOPTER Media at Advertising Week New York 2025

Adam McNeil of ADOPTER Media speaks alongside leaders from Ollie, Podscribe, and Fairing during their “Ollie’s Podcast Ad Playbook: 250% Conversion Lift” panel at Advertising Week New York 2025 inside the Podcast Zone, presented by SAG-AFTRA.

Advertising Week 2025 |October 6-9, 2025 Advertising Week New York 2025 kicks off October 6 and runs through the 9th, bringing together more than 1,200 speakers and attendees from over 60 countries. It’s one of those events where you can find the entire advertising, media, and creative world in one…

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As AI Podcasts Emerge, Advertisers Need Disclosure Now

Human hand and robotic hand working together on a laptop, symbolizing artificial intelligence in podcast creation and the call for transparency.

AI Disclosure In The Podcast Industry  When The Hollywood Reporter published “5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode” about Inception Point AI’s plan to churn out thousands of shows weekly, it sparked immediate industry reaction. In podcasting, AI is used behind the scenes for a variety of…

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AdStops: Podcast Advertising on Track

AdStops podcast logo with bold white text reading “ADSTOPS” and the tagline “Podcast Advertising on Track” in orange, set against a blue gradient background with a winding train track illustration and an orange ADOPTER Media logo in the corner.

First-Ever Podcast Dedicated to the Behind-the-Scenes World of Ad Operations in Podcast Advertising ADOPTER Media Launches New Podcast: AdStops: Podcast Advertising on Track LAS VEGAS, NV, March 4, 2025 – ADOPTER Media today announced the launch of AdStops: Podcast Advertising on Track, a podcast that provides an inside look into…

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"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."

- Jordan Meiselas, Meidas Touch

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