You may have seen the headlines-or perhaps you’ve heard them. We’re in the middle of a podcast election. Many are even saying 2024 is the “podcast” election. Presidential candidates are shifting away from the polished, soundbite-heavy interviews we remember from our parents’ TV screens. Instead, they’re opting for comfy chairs…
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In 2022, the Spotify and YouTube Partnership aimed at empowering content creators by allowing them to search and tag select brands in their videos. While the concept was intriguing, it was limited, offering access to only a few hundred brands. Now, in 2024, the partnership is expanding, opening the doors…
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Podcast advertising and YouTube sponsorships thrive on the genuine connection between a host and their audience. At ADOPTER Media, we champion innovation and technology to enhance our workflows, yet we stand firm in our commitment to authenticity. To that end, our Insertion Orders will now define clear limits on the…
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Podcast sponsorship experts ADOPTER Media’s Glenn Rubenstein and Athletic Greens’ Martha Gallant discuss the benefits of sponsoring independent podcasts.Check out their chat below! (Live from the X Fronts) GR: I’m Glenn Rubenstein from the podcast advertising agency ADOPTER Media. I am here today to talk with Martha Gallant, the Senior…
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The first podcast ad that I ever heard was on The Adam Carolla Show. This was back in 2010. It was a different time. Long before anyone had the know-how to write an ultimate guide to podcast advertising. The phrasing and introduction now seem common, but they weren’t at the…
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The MP3 was recently declared dead by its creators, although you wouldn’t know it in the world of podcasts. Podcasting owes a lot of its success to the MP3 format. In fact, the current podcast industry probably wouldn’t exist without it. Disclaimer: Podcasting has always had a broad landscape. Dozens (if not hundreds) of people…
Read More"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."
- Jordan Meiselas, Meidas Touch
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