Podcast Advertising News & Analysis

ADOPTER Media at Advertising Week New York 2025

Adam McNeil of ADOPTER Media speaks alongside leaders from Ollie, Podscribe, and Fairing during their “Ollie’s Podcast Ad Playbook: 250% Conversion Lift” panel at Advertising Week New York 2025 inside the Podcast Zone, presented by SAG-AFTRA.

Advertising Week 2025 |October 6-9, 2025 Advertising Week New York 2025 kicks off October 6 and runs through the 9th, bringing together more than 1,200 speakers and attendees from over 60 countries. It’s one of those events where you can find the entire advertising, media, and creative world in one…

Human hand and robotic hand working together on a laptop, symbolizing artificial intelligence in podcast creation and the call for transparency.

AI Disclosure In The Podcast Industry When The Hollywood Reporter published “5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode” about Inception Point AI’s plan to churn out thousands of shows weekly, it sparked immediate industry reaction. In podcasting, AI is used behind the scenes for a variety of…

First-Ever Podcast Dedicated to the Behind-the-Scenes World of Ad Operations in Podcast Advertising ADOPTER Media Launches New Podcast: AdStops: Podcast Advertising on Track LAS VEGAS, NV, March 4, 2025 – ADOPTER Media today announced the launch of AdStops: Podcast Advertising on Track, a podcast that provides an inside look into…

White wired headphones, with the wire shaped into a heart. Red background. The Podcast and YouTube Ads That Stuck with Us

As we wrap up the year, we wanted to highlight some of the most memorable podcast and YouTube ads we came across. Whether it was a host’s delivery, humor, or the perfect alignment between product and audience, these ads stood out for a reason. Our team weighed in with their…

Person holding warm mug of tea or coffee while working on laptop at night with warm bokeh lights in background representing evening podcast consumption

Key Reflections on the 2024 Podcast Advertising Market By ADOPTER Media’s SVP Client Services Adam McNeil The “Podcast Election” Year 2024 will go down as the “Super Bowl” of podcast advertising. With the U.S. election spotlighting the medium with presidential interviews garnering over 100M total impressions podcasting received unparalleled attention-and…

Playful green dinosaur character juggling pink raspberries and holding shopping cart filled with colorful gift boxes on pink background

At ADOPTER Media, we live podcast advertising. Every day, we hear hosts pitch everything from meal kits to mattresses. Some might think constant exposure would make us immune, but here’s the surprise twist: even the most seasoned ad experts among us are captivated by ads that just get it right.…

"Our experience with ADOPTER has been first-rate! They utilize a hands on approach and take the time to meet with you to clearly spell out how campaigns are performing so both podcast and brand can get the most out of the relationship."

- Jordan Meiselas, Meidas Touch

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