I began my career in podcast ad sales back in 2012. I was working at TWiT as the Director of Marketing, when an opportunity arose to be a part of the CEO’s recently formed in-house sales team. Within days, I was given a lead for a potential client and I had my first sales call. At the […]
Coming Soon: Podcast Advertising with Glenn Rubenstein
My name is Glenn Rubenstein. I’m the author of Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers. I’m also the founder of the ADOPTER Media podcast advertising agency. I’ve worked in podcast advertising for over 5 years now. I’m excited at how much the industry has grown–and continues to grow. In fact, […]
The First Podcast Ad I Ever Heard
The first podcast ad that I ever heard was on The Adam Carolla Show. This was back in 2010. The phrasing and introduction now seem common, but they weren’t at the time. I remember when I first heard Adam say he wanted to take a moment and thank his sponsor. It got my attention. Who sponsors a […]