Podcast Advertising Attribution: What Top Brands Learned at Advertising Week

Advertising Week 2025: ADOPTER Media’s Adam McNeil joins Ollie, Podscribe, and Fairing to reveal how podcast attribution drives real growth.

Podcast Ads: Performance and Awareness Together

Podcast advertising ROI delivers —get both performance and awareness, backed by Podscribe and IAB data, plus real campaign examples.

Authenticity Is Everything: What Makes a Great Podcast Ad?

Authenticity isn’t optional, it’s the foundation of podcast sponsorships. Discover what makes podcast ads resonate from the experts at ADOPTER Media.

How YouTube Sponsorships Work: Costs, Formats, and Where to Start (2026)

How YouTube sponsorships work in 2026: costs, formats, and creator selection, from ADOPTER Media, which places host-read and creator-endorsement campaigns across podcasts and YouTube.

Podcast Advertising Campaigns: Planning Q4 Podcast and YouTube Ads That Convert

Plan your Q4 podcast and YouTube ad campaigns now to secure top inventory, boost performance, and drive ROI during the holiday season.

Podcast Ads vs Streaming Ads: Streams vs Downloads

Not all podcast ads are created equal. Learn how they differ and which format fits your 2026 podcast ad campaign goals.

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